Photography & Marketing Insights for Landscape Professionals
Landscape Marketing Myth #2: We're Fully Booked So We Don't Need Marketing
Being fully booked feels like the finish line. But a full schedule and a healthy pipeline are two very different things. Here's what I learned the hard way about what happens when you stop marketing because business is good.
Landscape Marketing Myth #1: My Customers Aren't on Social Media
Of all the reasons landscape business owners give for skipping social media, this one might be the most common. It also might be the least examined. Here's what the numbers actually say.
Show Your Crew Getting Sh!t Done: Why Human Images Are Your Best Recruiting Tool
The landscape industry doesn't have a shortage of work. It has a shortage of workers. And if you aren't showing the human side of your business online, you're making that problem worse without even knowing it.
5 Landscape Marketing Myths That Are Costing Your Business More Than You Think
I've heard every reason why landscape companies don't need marketing. Some of them even sound reasonable on the surface. Here are the five myths I hear most often and what they're actually costing you.
Is Professional Photography Worth It for Landscape Companies? A Real Case Study
Lynch Landscape & Tree Service had been doing exceptional work in MetroWest Massachusetts for over 40 years. But exceptional work and being recognized for it are two different things. Here's what changed when they got intentional about professional photography.
Why Your Outdoor Landscape Lighting Photos Suck.
Night photography is tricky, but it's not as hard as most contractors think. Here's what's working against you and the straightforward fixes that will change the way your lighting work shows up online.
What Should a Landscaping Website Actually Say?
A lot of landscaping websites start by talking about the company, but that’s not what most clients are looking for. Here’s how to make your website clearer and more effective.
Why Better Photos Help Landscapers Get Better Clients
The photos on your website do more than show your work. They influence the kind of clients you attract. Here’s why better photography can help landscaping companies win better projects.
The Curb Appeal of Your Landscape Brand
Clients don’t decide to hire you all at once. First they get curious, then they learn more, then they decide. Your brand should make that process easy.
Clear Over Clever: Why Clients Choose the Company They Understand First
Simple, clear marketing makes it easier for potential clients to understand what you do. When your message is confusing, people move on, even if your work is good.