Photography & Marketing Insights for Landscape Professionals
Grow or Fade Away: Why Great Images Are the Leaves That Feed Your Landscape Business
A contractor once told me he didn't want to advertise because he didn't want to grow. I understood what he meant. But I've come to believe he was thinking about growth the wrong way.
Landscape Marketing Myth #5: Photos and Videos Are Nice to Have but Not Really Necessary
You wouldn't hand your foreman a wheelbarrow and tell him to build a boulder wall with it when a skid steer is available. So why are you sending your sales team into the field without the right tools?
Landscape Marketing Myth #2: We're Fully Booked So We Don't Need Marketing
Being fully booked feels like the finish line. But a full schedule and a healthy pipeline are two very different things. Here's what I learned the hard way about what happens when you stop marketing because business is good.
Show Your Crew Getting Sh!t Done: Why Human Images Are Your Best Recruiting Tool
The landscape industry doesn't have a shortage of work. It has a shortage of workers. And if you aren't showing the human side of your business online, you're making that problem worse without even knowing it.
5 Landscape Marketing Myths That Are Costing Your Business More Than You Think
I've heard every reason why landscape companies don't need marketing. Some of them even sound reasonable on the surface. Here are the five myths I hear most often and what they're actually costing you.
The Referral Trap: Why Landscape Companies Need More Than Word of Mouth
A full schedule feels like success. And maybe it is, for now. But if you aren't telling the story you want about your business, you'll leave others to say it for you. Here's why that matters more than you think.
Why Your Irrigation Work Deserves Better Photos
Irrigation contractors say it doesn't photograph well. That's not an imaging problem, it's a perspective problem. Here's how to think about irrigation photography differently and get images that actually move the needle for your business.
Why Your Outdoor Landscape Lighting Photos Suck.
Night photography is tricky, but it's not as hard as most contractors think. Here's what's working against you and the straightforward fixes that will change the way your lighting work shows up online.