Photography & Marketing Insights for Landscape Professionals
You Paid for the Photos. But Do You Own Them?
Years ago the company I worked for got a letter about photographs on our website. The images weren't ours. Here's what that experience taught me about copyright, licensing, and what landscape companies actually own when they hire a photographer.
Landscape Marketing Myth #5: Photos and Videos Are Nice to Have but Not Really Necessary
You wouldn't hand your foreman a wheelbarrow and tell him to build a boulder wall with it when a skid steer is available. So why are you sending your sales team into the field without the right tools?
Why Your Outdoor Landscape Lighting Photos Suck.
Night photography is tricky, but it's not as hard as most contractors think. Here's what's working against you and the straightforward fixes that will change the way your lighting work shows up online.