Years ago the company I worked for got a letter about photographs on our website. The images weren't ours. Here's what that experience taught me about copyright, licensing, and what landscape companies actually own when they hire a photographer.

A contractor once told me he didn't want to advertise because he didn't want to grow. I understood what he meant. But I've come to believe he was thinking about growth the wrong way.

You wouldn't hand your foreman a wheelbarrow and tell him to build a boulder wall with it when a skid steer is available. So why are you sending your sales team into the field without the right tools?

A lot of landscape business owners have tried marketing and walked away with nothing to show for it. That experience is real. But the problem was never marketing itself. It was the approach.