Being fully booked feels like the finish line. But a full schedule and a healthy pipeline are two very different things. Here's what I learned the hard way about what happens when you stop marketing because business is good.

Of all the reasons landscape business owners give for skipping social media, this one might be the most common. It also might be the least examined. Here's what the numbers actually say.

The landscape industry doesn't have a shortage of work. It has a shortage of workers. And if you aren't showing the human side of your business online, you're making that problem worse without even knowing it.

I've heard every reason why landscape companies don't need marketing. Some of them even sound reasonable on the surface. Here are the five myths I hear most often and what they're actually costing you.