Why Giving Photography Credit Matters
When you invest in professional photography, you’re not just paying for beautiful images—you’re investing in your brand’s perception. Crediting your photographer in articles, website features, and social media posts sends a subtle but powerful message: We care about quality and work with experts to showcase our work at its best.
High-end clients, architects, and developers will take note of this because it’s generally regarded as an expectation. By acknowledging the collaboration, you’re positioning your business as one that values professionalism, detail, and partnerships with other industry pros. That’s the kind of reputation that sets you apart.
The Social Media Advantage
On platforms like Instagram, tagging your photographer in the image or caption does more than give credit—it connects your work to their audience, which often includes potential clients, industry influencers, and media outlets.
When you tag:
Your post can be seen by your photographer’s followers — widening your reach instantly.
Your images become part of a professional network — leading to more reshares, recommendations, and potential project collaborations.
You strengthen relationships with creatives — which can open the door to more opportunities.
Instagram Tagging vs. Collaborating
Tagging: Adds a clickable link to the photographer’s profile directly on your image. This lets viewers know who captured the shot and easily explore their page.
Collaborating: Instagram’s “Collab” feature lets a post appear on both your feed and your photographer’s feed, sharing likes, comments, and engagement. This gives your project more exposure, faster.
How to Tag on Instagram
Upload your photo as usual.
On the “Tag People” screen, tap the image and type your photographer’s Instagram handle.
Optional: In your caption, write something like "Photography by @PhotographerName" for extra visibility.
For Collabs, tap “Invite Collaborator” and select your photographer’s profile before posting.
Why It’s a Win-Win
By tagging and collaborating, you’re amplifying your marketing without spending a dime. You’re also showing prospective clients that your work is not only beautiful but also professionally documented, adding another layer of trust and credibility to your portfolio.
In short: You’ve made the investment in great photography. Tagging your photographer ensures that investment keeps working for you long after the shoot.
