Photography & Marketing Insights for Landscape Professionals
Landscape Marketing Myth #2: We're Fully Booked So We Don't Need Marketing
Being fully booked feels like the finish line. But a full schedule and a healthy pipeline are two very different things. Here's what I learned the hard way about what happens when you stop marketing because business is good.
Landscape Marketing Myth #1: My Customers Aren't on Social Media
Of all the reasons landscape business owners give for skipping social media, this one might be the most common. It also might be the least examined. Here's what the numbers actually say.
Show Your Crew Getting Sh!t Done: Why Human Images Are Your Best Recruiting Tool
The landscape industry doesn't have a shortage of work. It has a shortage of workers. And if you aren't showing the human side of your business online, you're making that problem worse without even knowing it.
Why Your Irrigation Work Deserves Better Photos
Irrigation contractors say it doesn't photograph well. That's not an imaging problem, it's a perspective problem. Here's how to think about irrigation photography differently and get images that actually move the needle for your business.
Why Your Outdoor Landscape Lighting Photos Suck.
Night photography is tricky, but it's not as hard as most contractors think. Here's what's working against you and the straightforward fixes that will change the way your lighting work shows up online.