Photography & Marketing Insights for Landscape Professionals
Landscape Marketing Myth #5: Photos and Videos Are Nice to Have but Not Really Necessary
You wouldn't hand your foreman a wheelbarrow and tell him to build a boulder wall with it when a skid steer is available. So why are you sending your sales team into the field without the right tools?
Landscape Marketing Myth #4: We Tried Marketing and It Didn't Work
A lot of landscape business owners have tried marketing and walked away with nothing to show for it. That experience is real. But the problem was never marketing itself. It was the approach.
Landscape Marketing Myth #2: We're Fully Booked So We Don't Need Marketing
Being fully booked feels like the finish line. But a full schedule and a healthy pipeline are two very different things. Here's what I learned the hard way about what happens when you stop marketing because business is good.
Landscape Marketing Myth #1: My Customers Aren't on Social Media
Of all the reasons landscape business owners give for skipping social media, this one might be the most common. It also might be the least examined. Here's what the numbers actually say.
Show Your Crew Getting Sh!t Done: Why Human Images Are Your Best Recruiting Tool
The landscape industry doesn't have a shortage of work. It has a shortage of workers. And if you aren't showing the human side of your business online, you're making that problem worse without even knowing it.
5 Landscape Marketing Myths That Are Costing Your Business More Than You Think
I've heard every reason why landscape companies don't need marketing. Some of them even sound reasonable on the surface. Here are the five myths I hear most often and what they're actually costing you.
The Referral Trap: Why Landscape Companies Need More Than Word of Mouth
A full schedule feels like success. And maybe it is, for now. But if you aren't telling the story you want about your business, you'll leave others to say it for you. Here's why that matters more than you think.
Is Professional Photography Worth It for Landscape Companies? A Real Case Study
Lynch Landscape & Tree Service had been doing exceptional work in MetroWest Massachusetts for over 40 years. But exceptional work and being recognized for it are two different things. Here's what changed when they got intentional about professional photography.
Why Your Irrigation Work Deserves Better Photos
Irrigation contractors say it doesn't photograph well. That's not an imaging problem, it's a perspective problem. Here's how to think about irrigation photography differently and get images that actually move the needle for your business.
Why Your Outdoor Landscape Lighting Photos Suck.
Night photography is tricky, but it's not as hard as most contractors think. Here's what's working against you and the straightforward fixes that will change the way your lighting work shows up online.
How Much Does Landscaping Photography Cost?
Photography for landscaping companies isn’t one-size-fits-all. The cost depends on the scope of the shoot, how the images will be used, and what you need the marketing to do.
When Should a Landscape Company Hire a Professional Photographer?
Landscape companies don’t need professional photography for every project, but the right images can make a big difference in how your work is perceived. Here’s how to balance authentic content with high-quality photos and know when hiring a professional actually makes sense.
The Curb Appeal of Your Landscape Brand
Clients don’t decide to hire you all at once. First they get curious, then they learn more, then they decide. Your brand should make that process easy.