Photography & Marketing Insights for Landscape Professionals
Grow or Fade Away: Why Great Images Are the Leaves That Feed Your Landscape Business
A contractor once told me he didn't want to advertise because he didn't want to grow. I understood what he meant. But I've come to believe he was thinking about growth the wrong way.
Landscape Marketing Myth #4: We Tried Marketing and It Didn't Work
A lot of landscape business owners have tried marketing and walked away with nothing to show for it. That experience is real. But the problem was never marketing itself. It was the approach.
Landscape Marketing Myth #2: We're Fully Booked So We Don't Need Marketing
Being fully booked feels like the finish line. But a full schedule and a healthy pipeline are two very different things. Here's what I learned the hard way about what happens when you stop marketing because business is good.
Show Your Crew Getting Sh!t Done: Why Human Images Are Your Best Recruiting Tool
The landscape industry doesn't have a shortage of work. It has a shortage of workers. And if you aren't showing the human side of your business online, you're making that problem worse without even knowing it.
5 Landscape Marketing Myths That Are Costing Your Business More Than You Think
I've heard every reason why landscape companies don't need marketing. Some of them even sound reasonable on the surface. Here are the five myths I hear most often and what they're actually costing you.