Photography & Marketing Insights for Landscape Professionals
Grow or Fade Away: Why Great Images Are the Leaves That Feed Your Landscape Business
A contractor once told me he didn't want to advertise because he didn't want to grow. I understood what he meant. But I've come to believe he was thinking about growth the wrong way.
Landscape Marketing Myth #4: We Tried Marketing and It Didn't Work
A lot of landscape business owners have tried marketing and walked away with nothing to show for it. That experience is real. But the problem was never marketing itself. It was the approach.
The Curb Appeal of Your Landscape Brand
Clients don’t decide to hire you all at once. First they get curious, then they learn more, then they decide. Your brand should make that process easy.
Clear Over Clever: Why Clients Choose the Company They Understand First
Simple, clear marketing makes it easier for potential clients to understand what you do. When your message is confusing, people move on, even if your work is good.